Working with Record Labels and Artists to help them build a successful direct to fan (D2C) e-commerce business.

What we do

Direct to Fan is a specialist e-commerce consultancy working with major music and entertainment brands, merchandise companies and license holders to develop and grow their D2C business

The company was founded by Russel Coultart in 2016. Russel has been working in e-commerce and music for 20 years. He is the founder of,, former Global Head of E-commerce at Universal Music Group and one of the leading D2C specialists in the world.

Services include:

  • D2C strategy

  • Platform Selection

  • Partner Selection

  • Exclusive product creation and ideation

  • Logistics and Operations

  • Project Management

  • Consulting

We help our clients grow and scale their D2C business, globally

Contact Us

Direct to Fan Sales Limited

25 Townsend Road

Harpenden, Herts


+44 (0)7710 019 809

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